Business

Kestone Utsav: Blending Heritage, Innovation, and Sustainability in Modern Indian Weddings

As weddings in India evolve, families are seeking celebrations that are as meaningful as they are magnificent. Kestone Utsav, under the leadership of Sameer Puri, CEO, is redefining luxury weddings by weaving cultural authenticity with modern design, global aesthetics, and sustainable practices. From intimate, mindful rituals to multi-day extravaganzas, the brand ensures each event is rooted in heritage yet reimagined for today’s generation. In this conversation, Puri shares insights on trends shaping the industry, the balance of tradition and innovation, and what truly sets Kestone Utsav apart.

1. How does Kestone Utsav ensure each celebration is unique and culturally authentic?

At Kestone Utsav, every wedding begins with understanding the couple’s journey and family traditions. Personalization goes beyond décor or themes; it is about weaving stories, heritage, and shared milestones into rituals and experiences. From menus inspired by regional flavors to artisanal gifts and meaningful ceremony formats, we make sure each celebration reflects individuality while staying rooted in cultural authenticity.

2. What wedding trends do you see shaping the industry in the coming years?

Weddings are becoming more intimate, with families focusing on experiences that are rich in meaning. Ceremonies with music, mindfulness-driven rituals, and close-knit gatherings are becoming central. Gen Z couples are blending tradition with personal values—writing vows with mantras, choosing sustainable outfits, or involving both families equally in customs. Digital-first planning, eco-friendly practices, and design inspired by global aesthetics will continue to influence the way weddings are shaped.

3. How do you balance tradition with modern wedding concepts?

We treat tradition and modernity as two sides of the same coin, celebrating them as one. Rituals remain the foundation, but the way they are experienced evolves in response to design, storytelling, and aesthetics that resonate globally. A South Indian ceremony may take place under a Mediterranean-inspired pastel setup, or folk art may be reimagined in contemporary décor. This approach preserves cultural depth while giving couples the freshness they look for.

4. What sets Kestone Utsav apart in a competitive market?

What distinguishes Kestone Utsav is the blend of operational precision, immersive storytelling, and culinary expertise. Drawing from Kestone’s background in experiential marketing, we manage large-scale, multi-day weddings with smooth coordination across locations. Families have a single point of contact, as we integrate and align multiple vendors under one vision. Partnerships with experts such as Chef Sanjeev Kapoor add culinary artistry, ensuring every detail feels refined and memorable.

5. How are you incorporating sustainability into grand celebrations?

Sustainability is integrated into the way we design weddings. Eco-conscious décor, digital-first planning to reduce waste, seasonal and locally sourced menus, and mindful attire choices all form part of our approach. By bringing these practices into weddings of scale, we ensure the celebrations remain luxurious and meaningful while also being responsible towards the environment.

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