Bottled in India, Backed by Values: How Rashmi Chopra’s Rareity Beauty is Leading a Local Revolution in Clean Beauty

In a saturated beauty market where packaging often travels thousands of miles before hitting shelves, Rareity Beauty is making a refreshingly different choice—sourcing its elegant glass bottles right here in India. More than just a packaging decision, it’s a bold step rooted in the brand’s deeper philosophy: Vocal for Local.

At a time when global suppliers dominate the packaging industry, Rareity chose a more thoughtful path. Most international manufacturers demand a high MOQ ; a quantity unaffordable for startups still testing the waters. “We only needed 200–300 bottles for our first batch,” says the founder. “Global suppliers simply didn’t make sense. Indian manufacturers were the ones who stood by us.”

By sourcing from local glass bottle makers, Rareity isn’t just supporting small Indian businesses—they’re building an ecosystem of trust, quality, and sustainability. This move directly empowers domestic industries and reduces the brand’s carbon footprint, all while delivering beautifully crafted, eco-conscious recyclable & reusable packaging to its customers.

Beauty with Purpose

Glass bottles aren’t just a stylistic choice—they align with Rareity’s clean beauty values. Glass is endlessly recyclable, non-toxic, and better at preserving product integrity than plastic. For a brand committed to clean formulations, this was non-negotiable.

But what sets Rareity apart is its refusal to compromise its values for convenience. In a world of shortcuts, the brand is championing quality and community impact, proving that small businesses can make big statements—without importing everything from abroad.

Building a Conscious Beauty Movement

Rareity is more than a beauty brand—it’s a reflection of new-age entrepreneurship in India. By choosing local, it’s creating ripple effects across the supply chain, inspiring others to rethink where and how they source materials.

In a market flooded with imported trends and flashy packaging, Rareity’s transiparent, homegrown approach stands out. It’s a reminder that beauty is not just about how products look or feel—but also about the values they represent.

With every bottle, Rareity Beauty is telling a powerful story: the future of beauty is local, sustainable, and deeply rooted in India’s own potential.