Bridging Tradition and Technology: How Vosmos is Empowering Indian Artisans Through Kala Srishti
In an exclusive interaction with Meenakshi Mehta, Director, Storytelling & Communications at Vosmos, we delve into the company’s pioneering cultural initiative Kala Srishti—a dynamic digital platform that reimagines traditional Indian crafts in a metaverse-powered environment. At the heart of this innovation lies a bold vision: to merge centuries-old artistry with next-gen technology, creating an immersive and sustainable global marketplace for artisans. Mehta shares how Kala Srishti goes beyond commerce, aiming to preserve cultural heritage, promote ethical practices, and inspire deeper engagement with Indian identity in the digital age.
1. Kala Srishti celebrates Indian art and culture in an immersive way. What inspired Vosmos to launch this initiative, and how does it align with your core vision as a tech-driven company?
Vosmos launched Kala Srishti with a vision to merge tradition with technology. As a tech-driven company, our goal is to create immersive, human-centric digital experiences that foster inclusion and sustainability. India’s handicraft sector, rich in heritage and economic potential, needed a platform to break physical barriers and reach global audiences. Kala Srishti is our response: an immersive artisan hub that brings new relevance to traditional crafts in the digital age. It aligns with our mission to harness emerging technologies to address real-world challenges and preserve cultural identity through innovation.
2. How does Kala Srishti leverage metaverse or immersive technology to enhance the experience of traditional Indian art for a global audience?
Kala Srishti leverages 3D photorealistic environments and immersive technology to recreate a virtual marketplace where visitors can explore traditional Indian crafts as if they were in a real-world bazaar. The platform allows users to interact with products, learn about their origins, and engage with artisans through guided assistance from our smart virtual assistant, Virsa. This transforms passive viewing into active cultural engagement, helping global audiences connect deeply with Indian heritage while ensuring authenticity and immersion.
3. Can you walk us through the curation process – how do you select the artists and cultural elements showcased within Kala Srishti?
Our curation process emphasizes diversity, authenticity, and storytelling. We work closely with regional craft clusters, NGOs, and cultural experts to identify artisans whose work reflects India’s rich cultural heritage. Artisans are chosen based on the uniqueness of their craft, adherence to traditional methods, and openness to engaging with global audiences through digital platforms. We ensure regional representation—from Banarasi weaves to Madhubani art, to highlight the vast spectrum of Indian artistry. Each artisan’s story is carefully documented and shared, preserving and promoting cultural narratives alongside their creations.
4. One of Vosmos’s pillars is sustainability. How does Kala Srishti reflect sustainable practices in its virtual presentation of art and culture?
Sustainability is central to Kala Srishti’s design and delivery. By building a virtual ecosystem, we reduce reliance on physical infrastructure, travel, and logistics, minimizing environmental impact. Additionally, by connecting artisans directly with consumers, we eliminate intermediaries and encourage ethical production and fair compensation. The platform also supports artisans in maintaining eco-friendly practices while expanding their reach through digital tools. In doing so, we foster a sustainable economic model for cultural preservation in the digital age.
5. What kind of impact are you hoping Kala Srishti will have on local artisans, and how do you see it shaping the future of cultural preservation through digital platforms?
Kala Srishti is a transformative platform for local artisans. Our goal is to provide long-term economic stability by expanding their market access, enhancing brand visibility, and offering data-driven insights into global trends. Beyond commerce, we seek to reignite pride in traditional crafts and build a digital archive of India’s cultural diversity. As digital platforms evolve, Kala Srishti sets a precedent for how immersive technology can drive cultural preservation, empowering artisans not only to survive but to innovate, adapt, and thrive in a rapidly changing world.
