Studio Blo Redefines Filmmaking: Pioneering AI-Powered Cinema with Heart and Craft
From Creating AI-Driven Cinematic Masterpieces to Crafting Authenticated Digital Clones, Dipankar Mukherjee, Co-Founder, Studio Blo Stays Ahead with Technology and Storytelling
1. Studio Blo has led the way in using AI to create content, producing top-notch, cinematic video for a diverse range of customers. Could you describe how artificial intelligence (AI) is changing traditional filmmaking techniques and what particular benefits it provides to agencies and brands over old approaches?
AI has flipped the filmmaking process on its head. In traditional filmmaking, your creative vision is boxed in by production realities—budgets, locations, and shoot schedules. AI blows those walls apart. We can shoot a scene on a New York street at dawn and, two seconds later, cut to a medieval castle in Kyoto. No flights. No equipment rentals. No weather delays.
For brands and agencies, it means creative ideas that once seemed “too ambitious” are now fully possible. Our work for Kotak Life Insurance, for instance, didn’t require a single actor to show up on set. We used AI-generated versions of cricket stars like Virat Kohli, allowing for complete creative freedom. It’s fast, it’s flexible, and it’s cost-effective in a way traditional filmmaking never could be.
AI Production, whether in film or photography, allows creative teams to push the limits of their ideas, unencumbered by logistical constraints. It is also offers a new medium for creative expression. We are working closely with leading agencies in India, Dubai, UK, US & Canada to help their creative teams understand how to leverage the medium best.
2. Your team has accomplished amazing feats, including making the first cinematic music video powered by AI and manufacturing authenticated AI clones of famous people. What particular difficulties did these projects present, and how were they resolved with the aid of your in-house AI solutions?
The biggest challenge was making it “real”—not “AI-real,” but “this-could-be-live-action” real. Popular AI tools often trip up on human details—like fingers, eyes, or facial expressions. Our proprietary system, MEDUSA, solves for all that. It’s designed to get the texture of skin just right, track eyes naturally, and make sure hands have five fingers (not six).
When we worked on the cinematic music video for Rochak Kohli and Panther, the challenge was even greater. This wasn’t just a slideshow of AI-generated visuals—it was an actual music video, with movement, emotion, and storytelling. Every frame had to feel alive. We fine-tuned MEDUSA to ensure every detail was as sharp as a live-action shoot.
On the AI Clone front, things get even trickier. You’re no longer just chasing realism—you’re protecting identities. Celebrities like Virat Kohli have their brand and likeness to protect. Our AI Clones are not just “lookalikes.” They’re verifiable, traceable, and legally secure. It’s like giving celebrities a digital twin they can fully control.
3. Studio Blo emphasizes that AI replaces the camera, not the artistic vision that makes it possible. How do you ensure that your productions maintain a human touch, resonate with audiences, and uphold artistic integrity, even when they are AI-generated?
AI doesn’t tell stories—people do. The camera, whether physical or virtual, is just a tool. At Studio Blo, the storytelling comes from writers, cinematographers, and directors who make human choices at every step. They decide the light, the composition, the pacing—AI only makes it possible to execute those ideas faster.
Take our short film Pangaea as an example. The light bleeding through shoji screens, the subtle fog creeping through the mountains—those aren’t AI “decisions.” They’re intentional, human-crafted design choices. The result is a story that feels alive, textured, and emotionally resonant. Whether it’s a film like Pangaea or an AI-driven music video, our goal is for audiences to forget the “how” and only feel the “what.”
Our approach has been validated by the 5 nominations our films have won at international film festivals this year. Our work is now being theatrically screened in Hollywood, Athens, Beijing, Istanbul & Prague.
4. With your work being screened at film festivals around the world and collaborations with brands like Kotak Life, Roquette, and Pernod Ricard, how does Studio Blo’s work stand out in an industry that’s rapidly catching on to AI content?
It’s easy to create AI-generated “content”—but it’s hard to create cinema. That’s where Studio Blo stands apart. We aren’t here to generate quick, pretty images. We’re here to tell stories that linger.
Our projects go beyond ads and social media content. We’re working on music videos, short films, and even fully animated TV shows that will be powered entirely by AI. It’s not just about technology—it’s about craft. That’s why brands like Roquette (a $5 billion food giant) and Pernod Ricard trust us. They know we aren’t just “good with AI.” We’re good with stories.
And that’s really the heart of it. The AI will evolve. The tools will get sharper. But if you don’t know how to tell a story that moves people, none of it matters. That’s where we put our focus—on the human side of storytelling, with or without a camera.
