The Brand Revolutionizing consumer electronics for Tier III cities, Jajot

A wise man once said “There is no shortage of remarkable ideas, what’s missing is the will to execute them” and that is the sole necessity in the business world, we hear every day that he is doing a business he or she has a family business or maybe I am going to start my own business.

We all know that the term business existed but the technical meaning of business, is “a group of people or an organization engaged in commercial, industrial or professional activities, some say that it is the activity of making, buying, and selling goods or services, some say that it is an organized effort of individuals to produce and sell, for a profit, the goods, and services that satisfy society’s needs, and there are the more and more uncountable definitions of business we can find revolving around us and I’m not saying that these are wrong definitions, just trying to explain that we all have our versions & forms of the definition and this creates great diversity in a field, which is a beautiful thing to acknowledge.

With the advancement of technology, there were many fields which are surging regularly in India, to begin with; such as Information Technology, Artificial Intelligence and many more concepts which are providing great amount employment but in case of a business it is not something new term, as far as I can recall, it is the oldest form of activity executed by humans for their survivals, we know this by many names such as “Vyaapaar” in Hindi, “karobaar” in Punjabi, or “tijarat” in Urdu or Persian, we have seen 3000 years of history of the business from trade silk route to today’s e-commerce website like Amazon, eBay, Flipkart.

Time moves on, trends change, and the working styles evolve. And India, as a business hub, regularly attracts the foreign companies to come and invest in our country, post the globalization of the economy, through the LPG movement in 1991; we have many renowned MNCs & international brands already operating well in India such as Philips, Bosch, LG Corp, Samsung India, Whirlpool India, Xiaomi India and many more. These are some of the names I took, based on electronics with which we have been dealing so the first query that comes to our mind is if we already have so many existing brands, then why a new brand Jajot should come in place?

To brief you on an answer, I’ll share a basic analogy; when we have Hyundai, Kia, and Honda like brands then why are we preferring brands like Tata and Mahindra, the primary reason behind this is all products are available under one roof and the secondary reason is the trust, reliability, credibility, significance and many more such factors that come into the mind of a consumer we have one more additional factor that adds to the list and that is the proximity a feeling of closeness with the brand and their consumers we are fully local manufacturing unit that promotes Make in India, Local for Vocal and become very close to the heart of our customers.

About the Founder

Quoting his interview “I am Shiv Dayal Choudhary born on August 14, 1989, born and bought up in Ajmer. I have completed my Schooling at St. Stephen’s Senior Secondary School, Ajmer, and Bachelor of Commerce from Samrat Prithviraj Chauhan Government College, Ajmer. I have engaged in my family business since 2014 and started dealing in Pharma industries, Ayurvedic and Homeopathic medicine, and supplying to all over India. In 2018 I diversified my business activity and started a new field in electronics with the name of Laxminaraian Sunderlal Mercantile Pvt Ltd registered under the companies act 1956.”

The Brand Revolutionizing consumer electronics for Tier III cities, Jajot

We have been the super Stockists of various brands such as Toreto, Zebronics, Mcop, Infinix, Firebolt, Syska, Zavia, Foxin, collector, Mafe, and AXL, amongst others. and started the brand by the name of Jajot registered and trademarked in 2021. Jajot deals in electronics such as LED TV, Coolers, AC, Mixer Grinder, Clothes iron, Geyser, electric kettles, LED lights, blowers, heaters, Induction, Tower Fans, etc. We already have 10 stores in Rajasthan and we are planning to expand all over India we have more than 650 plus Presence Across Nation service centers all over India.

We have a tie-up with financial solution providers such as Bajaj Finance, HDB Financial Services, and IDFC. We also have ISO and CE certifications which indicate that the products meet the requirements for being relevant to our concept, moreover also focusing on trust. We are working on introducing many new products in the market such as Inverter, Mobile Accessories, earphones, neckbands, watches, TWS, Keypad Mobiles, Fans, DTH, Dish Antenna, CCTV camera, projectors, WIFI, sensor LED lights, Rechargeable & Solar-driven fans, Mist-fans, Gas-Heaters, Microwaves, Refrigerators, Washing Machines, Tower speakers, Home Theatres and computer-related electronic products such as Keyboards, Mouses, Monitors, CPUs and other IT Peripherals of relevance.

We use the best technologies and experts for our brands, not only that, but the maximum materials used in manufacturing the products are Indian which makes the brand produce a complete Indian-scenario-relevant product and helps in generating more and more employment locally and nationally. We have been key advocates of helping grow society.

We are working with sustainable resources, creating balances between human labor & technologies, and working on becoming an integrated organization with other services as well we do not want to be a product selling company we are working on sharing the technology, trends, feelings, and trying to make a permanent relationship with our customers and on that, we are majorly working on customer satisfaction so that the consumer never felt like being ignored we are just a few clicks away from reaching our consumers, we are working rapidly on our digital timeline so that we will improve the consumer experience by offering more channels, so you can easily reach us on any social media platform and our official website, an organization without the set of values and discipline is nothing more than a clump.

The Brand Revolutionizing consumer electronics for Tier III cities, Jajot

A genuine consumer expects an organization to lead with their values and so we have focused a lot on our core values, which include Integrity, Honesty, Trust, Accountability, Diversity, Innovation, and Simplicity, amongst others. These values help us in creating a healthy and progressive environment.

The recent Covid 19 pandemic has changed, or more like evolved the shopping landscape so vividly, that an average user tries to buy a brand they wish for, by visiting their digital platforms, as compared to physical stores. We are working on automated chatbots as well so that a consumer can ask any query related to the product or services 24×7.

We are stressing better operations, and streamlining workflows with SOPs across the various departments. Additionally, we are working on a quick resolution methodology, and more proactive support and this is the reason why Jajot is constantly working on improving the customer experience.

We understand that customer loyalty is not just a short-term process, but also a long-term understanding relationship between the customers and the brand.

Jajot, as a brand, is working constantly on customer loyalty, and customer satisfaction, and soon, we are also planning to start a chain store of Ayurvedic medicine and also bring some fully residential projects and villas to Tier-I & II cities. Our vision is to be a one-stop solution, a strongly trustable one, with everything under one umbrella, which is Jajot.

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