Rituu B. Jhaveri’s Rowa’s Jewels: Blending Heritage, Innovation, and Global Vision

Rituu B. Jhaveri, founder of Rowa’s Jewels, an esteemed Mumbai-based brand, stands as a modern visionary, blending a rich family legacy in the precious stone trade with her creative and entrepreneurial drive. An accomplished jewelry specialist and distinguished entrepreneur, Rituu is dedicated to carrying forward her family’s legacy in precious stones and diamonds, established over ninety years ago. Her journey through the world of luxury jewelry is a story of tradition fused with innovation, culminating in Rowa’s Jewels, a brand that represents timeless elegance, creativity, and exclusivity.

A Legacy Built on Diamonds and Dedication

Rituu’s journey into the world of jewels was grounded in a family legacy dating back to 1931. It was Rituu’s husband’s grandfather, Motichand Hirachand Jhaveri, who first laid the foundation of their family’s business, pioneering the trade in large diamonds. His reputation reached across Europe and the Middle East, and he set a standard for quality that remains at the heart of the business. Rituu’s father-in-law, Hemchand Jhaveri, continued this legacy, with her husband Bhavesh Jhaveri expanding the family’s name further into international markets, focusing on rare, fancy-colored diamonds. Bhavesh’s specialization in supplying unique diamond cuts like rose-cut diamonds, briolettes, and diamond beads to elite Swiss and New York jewelers solidified their global reputation, setting the stage for Rituu to bring her own artistic vision to life.

From Fashion to Fine Jewelry

Rituu’s early foray into fashion exhibitions revealed her flair for design and her unique sense of style. After completing her degree in Commerce from Jai Hind College in Mumbai, she deepened her understanding of jewelry by earning certifications in Jewelry Manufacturing and Designing from the Indian Institute of Jewelry in 2010. During the COVID-19 pandemic, she expanded her knowledge by enrolling in the “Marketing Luxury: Understanding the Complexities of a New World of Business” program from the Indian Institute of Management Ahmedabad, a course that broadened her perspective on luxury marketing.

“Jewelry for me is an art form,” Rituu once shared. “It’s a balance between honoring our heritage and embracing modern sensibilities. Each piece I create is a tribute to both.”

The Birth of Rowa’s Jewels

In 2016, Rituu launched Rowa’s Jewels, an exclusive brand that quickly gained recognition for its distinctive designs and bespoke services. Rituu was inspired to create a jewelry brand that reflected her own experiences, the family legacy, and the timeless allure of fine jewelry. Rowa’s Jewels, a name that has since become synonymous with elegance and exclusivity, reflects Rituu’s commitment to crafting designs that merge tradition with innovation.

Catering to an elite clientele, Rituu established a studio where she offers one-on-one consultations by appointment. This intimate approach allows her to understand each client’s personality and preferences, resulting in jewelry that speaks to their individuality. “My goal with Rowa’s Jewels has always been to create pieces that are not only beautiful but also deeply personal. Jewelry should reflect who you are and your unique journey,” Rituu notes.

Each piece from Rowa’s Jewels represents Rituu’s meticulous attention to detail and her respect for heritage craftsmanship. She blends traditional artistry with a modern aesthetic, preserving heritage techniques while catering to contemporary tastes. Her designs attract a new generation of clientele who value originality and uniqueness, with pieces that are both classic and forward-thinking. Rituu is especially passionate about preserving “karigaari” (traditional craftsmanship) and vintage jewelry, ensuring that her brand’s pieces reflect India’s artistic heritage while appealing to a global audience.

 Inspirations and Creative Pursuits

Beyond her business, Rituu finds inspiration in her love for illustration, classical dance, travel, and trekking. Each of these passions fuels her creativity, bringing fresh perspectives and ideas to her work. She believes that these interests add depth to her designs, allowing her to approach each piece from a unique angle.

“Traveling and exploring different cultures has taught me that beauty is universal, yet each culture has its own interpretation. This is something I try to reflect in my designs—a blend of the timeless and the contemporary,” Rituu shares.

 A Vision for Global Expansion

Looking to the future, Rituu envisions expanding Rowa’s Jewels into international markets, aiming to establish it as a global luxury brand that resonates with diverse audiences. “The goal is to take Rowa’s beyond borders, to introduce the world to the beauty and artistry of Indian jewelry craftsmanship,” Rituu remarks. “Luxury is not about mass production; it’s about creating something that has soul, that holds meaning, and that people will treasure.”

With a deep respect for tradition, a keen eye for detail, and a commitment to innovation, Rituu B. Jhaveri has not only created a brand but a legacy. Rowa’s Jewels stands as a testament to her vision, capturing the essence of luxury in every piece and paving the way for a new era of fine jewelry that honors the past while embracing the future.